LOS ANGELES - September 13, 2011 - Bizrate Insights , one of the largest sources of consumer review content in the United States and Europe, announced today the winners of its twelfth annual Bizrate Circle of Excellence for its Bizrate Insights North American Network. The award recognizes retailers that provided outstanding online customer experiences throughout the past one year period, as rated by their own, verified customers.
The 2011 Bizrate Circle of Excellence award, a symbol of trust and dedication to the customer, was earned by 84 online retailers, representing the top 1.7% of the Bizrate Insights North American Network of over 5,000 retailers. Online retailers earning this prestigious award received significantly higher* customer ratings than the Network average across the seven key satisfaction indicators listed below. For the 2011 award year, Network averages for six of the seven included indicators were the highest seen for the last 11 years. The increase in shoppers satisfaction ratings indicate that, as a whole, online retailers continued to improve the online purchase and delivery experience in the 2011 award year.
Among award winners, 27 retailers received the highest distinction, the Platinum Award, representing 0.5% of the Network. The Platinum Circle of Excellence is awarded to retailers that achieved winner status and a score of at least 9.0 out of 10.0 in all seven key satisfaction indicators reviewed for the award.